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Creative Services
& Marketing |
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An energetic and friendly creative services & marketing professional with broad design, writing & collaboration skills
Services
Identity design & direction, brand services, product consultation, messaging and other marketing copy, web and UX design; vendor & project management; development of marketing plans & initiatives; event & sales support
Approach
Design: Clean & compelling, on-brand, user-focused, creative
Marketing: Transparency, customer value, relevance, organic search readiness, strategic relationships
Background
Early-stage, technology, small business, B2B & enterprise art direction, design, and marketing
Résumé
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Selected Work
Brand identity builds and supports customer expectations and forms a powerful, meaningful, and lasting relationship with the customer. Brand identity is the strongest marketing tool a company can have.
A startup web design company needed a name and a logomark that projected its brand promise of convenient, polished, affordable custom web design for startups and small businesses.
I created Netella, which encompasses "Net" and "tell" as what the site ultimately do is tell the client's story on the 'net — with a playful, engaging sense of humor and tagline.. The tagline is a fun play on the edible connotation of "Nutella" and the meaning of taste that has to do with style. (Conceptualize, design, produce.)
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A leading local catering company was in need of an update to an date identity system after 15 years in business.
I turned an infelexible illustration-based 4-color logo into a fresh and flexible system, and a platte of 4 colors, that could easily and creatively be leveraged across signage, web properties, email marketing, business cards, tradeshow support materials, notecards, stationery, menus, and other materials.
 
Example of logo in service, a print advertisement and in situ on menu:
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A leader in the OEM video surveillance software field wanted to go to market with a packaged DVR solution and needed to create a brandnthat differentiated from the big incumbents, telling a story of authenticity, next-gen modernity, and reliability.
I created an identity sytem that was memorable, flexible, and would resonate with both tech-savvy BDMs and more hands-on surveillance managers. The identity carried the brand across web, print, tradeshow, and other properties.
Examples, istallation DVD, Website, blog, and marketing "dictionary":
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A new locavore neighborhood restaurant needed a clean and flexible logo mark to use across signage, web properties, email marketing, business cards, menus, promotional and other materials such as cocktail napkins and coasters.
I created an elegant logo system that included a text-only treatment, a reversible lozenge version, and a PMS grey that brought feeling and tone to the mark.
Examples: outdoor signage, Web page, and a pomotional card:
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Identity design & production, small business (B2C). This was an exploration of a new name for an acquired business in Berkeley, CA. The client decided to keep the existing name but to give it a fresh, modern look, which I designed based on clean, youthful, elegant typography:
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Identity design and production, boutique design company. Leveraged across product packaging and backstamps, web properties, business cards, signage, promotional cards, and other materials. |
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