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Marketing collateral for a developer and its brand of surveillance DVRs entering a mature but transitioning market. Clear positioning, crisp graphics, compelling call-outs and brand-centric colors work to create interest and trust in the brand. In-depth materials were developed for pre-show and on-floor distribution. Shorter overview pieces were developed for follow-ip communications to keep the brand front-of-mind and to reinforce awareness. |
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Advertisements running in a range of Seattle-area magazines and guides are designed to showcase the artistic nature of Ravishing Radish's cuisine and approach to party-giving.
Many of their presentations are cutting-edge but comforting presentations of fresh, seasonal, and organic food.
All ads show the vibrant flir tht is a Ravishing Radish hallmark. |
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An annual wedding show is an important part of Ravishing Radish catering's marketing plan. A detail-filled 12-page wedding information booklet is an eye-catching and useful take-away for prospective brides.
From sample menus to ceremony capacity information about its own waterfront venue, Ravishing Radish was able to communicate a "total package" message that highlights caring service, organic and locally-sourced menus, in-house florals, and attention to detail. |
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For thirteen years, I have beenbeen working with clients to effectively use print to communicate their business offerings and to presnt infomation in the most appealing, easily-absorbed, reader-oriented ways possible. My print work has included publication design including books, newspapers and magazines; direct mail; marketing collateral deign; promotional pieces; and advertising of many varieties to build direct reponse, awareness, and demand. |
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